Certificate in Business Administration Program

The Certificate in Business Administration Program is Designed for Physicians

It will provide you with an overall orientation of the business skills needed to successfully manage the operations and functions of your healthcare organization or medical practice and will allow you to participate actively in its strategic success. This program is designed to teach the business skills that will help you to run a department, managing the challenges of a modern practice (private or academic), attain some of the language and perspective of the other side of the table and sharpen your entrepreneurial skills, or it can be taken purely for your self-edification. This program is designed for participants who have had no formal business education. The CBA program will give you some of the tools you need for a successful medical practice in areas that may not have been covered in medical school or during residency.

Course Schedule
The CBA program will be presented through a mixture of live, on-site sessions and distance learning modules on DVD-ROM which are in Microsoft PowerPoint format. To enhance the learning experience with the interaction of fellow students, the CBA faculty will offer the course materials and list serves via the Internet to complement the on-site learning modules. The on-site classes will be held in Houston, Texas, on weekends beginning in March 2011. See detailed information about the course schedule and description of individual learning modules here.

Faculty     

Registration Information

Admission Policies

Program Objectives
Assess personal leadership skills in relation to the requirement and types of leadership;

• Acquire basic concepts of accounting and financial analysis;
  
• Attain skills for budget development and subsequent integration in the management of an organization;
  
• Be conversant with compliance and organizational issues, regulatory and other legal constraints, and interrelationships within the healthcare industry;
  
• Identify and effectively use communication, negotiation, and conflict resolution techniques in a group-based environment;
  
• Optimize contracting, fee schedule analysis and negotiation strategies through an understanding of basic managed care and integrated delivery system precepts;
  
• Appreciate employment law issues, selection and retention issues and the relational cycle of human resources to overall functional business strategy;
  
• Develop a marketing plan for your organization through a basic understanding of the principles of marketing;
  
• Develop an understanding of business communications and technical report writing;
  
• Gain an understanding of the role of promotional strategy in healthcare services marketing.

Program Schedule
On-site Sessions are held on Saturday from 7 a.m. to 6 p.m. and Sunday from 7 a.m. to noon at The Woodlands Resort and Conference Center in Houston, Texas.

March 26-27, 2011

• Module 1: Successful Leadership and Management
• Module 5: Organizational Behavior

August 6-7, 2011

• Module 4: Legal Aspects of Healthcare
• Module 6: Management of Human Resources
• Module 10: Strategic Analysis and Business Plan Development

November 5-6, 2011

• Module 2: Accounting and Financial Analysis of Healthcare Organizations
• Module 3: Financial Management and Budgeting
• Module 8: Integrated Delivery Systems

February 11-12, 2012

• Module 10: Strategic Analysis and Business Plan Development

Distance Learning Modules

• Module 7: Marketing and Consumer Behavior
• Module 9: Business Communications - Integrated Marketing Communications in Healthcare

Credit Hours
The American Society of Anesthesiologists is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians. The American Society of Anesthesiologists designates this live activity for a maximum of  50 AMA PRA Category 1 Credits.^TM Physicians should claim only the credit commensurate with the extent of their participation in the activity.

All credits are awarded upon completion of the entire program (i.e., following the last session on February 11-12, 2012). Credits earned will be applied to the year 2012.

Further Information
For additional information, contact the ASA Executive Office at (847) 268-9203 or k.floyd@asahq.org.