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ASA NEWSLETTER
 
 
April 2002
Volume 66
Number 4
 

WHAT'S NEW
Professional Industry Relationships

Elizabeth A.M. Frost, M.D.
Paul L. Goldiner, M.D., D.D.S.




"With the increasing scrutiny of physician-industry relationships, it is extremely important for the anesthesiologist to recognize and adhere to accepted guidelines when accepting industry subsidies."

The amount that drug companies spend to court doctors has been rising for several years. Almost $2 billion was expended on events for physicians in the first 11 months of 2000 as compared with $1 billion for all of 1997, according to the Physician Meeting and Event Audit by Newton, Pennsylvania-based Scott Levin. The same company reported that company-sponsored physician meetings and events skyrocketed from 70,000 in 1993 to 280,000 in 1999. Given current drug costs, especially as they relate to the elderly, concerns have been raised as to the importance, necessity and even ethical considerations of these escalating practices.

Most of us have been the recipients of gifts in some form or another from pharmaceutical companies, be it pens, notepads, dinners, fishing outings or even more extravagant items. Indeed we depend on the industry to introduce us to new drugs and techniques, to underwrite some of our research, to support our meetings, to allow us a grant to train their personnel and to fund symposia and other related events. But medical society guidelines and regulations (in the form of the Internal Revenue Service) exist, and all anesthesiologists should be aware of which items are appropriate to accept and under what circumstances gifts should be declined or declared as income.

Opinion 8.061, "Gifts to Physicians From Industry," of the Code of Medical Ethics of the American Medical Association (AMA) was originally agreed upon between the pharmaceutical industry and AMA in 1990. Since then, several addenda have been added and a full-length report was published in The Food and Drug Law Journal. 2001; 56:1. More information may be obtained at , and a printer-friendly PDF version may be downloaded. AMA began a campaign in July 2000 to educate doctors on its ethics guidelines. The 18-month, two-phase initiative targets physicians and pharmaceutical companies, asking them to comply with guidelines created by the AMA's Council on Ethical and Judicial Affairs. Drug companies paid about $700,000 for this campaign, which is expected to cost more than $1 million. Further information may be obtained at www.ama-assn.org/go/ethicalgifts. Also, a meeting was held in January 2002 in Washington, D.C., between representatives of the pharmaceutical industry and AMA to further underscore the need to regulate the practice of gifts to physicians. Education of both physicians and the industry was emphasized.

Regulations revolve mainly around seven guidelines: 1. Importance of benefits to the patients 2. Individual gifts of minimal value 3. Defining legitimate conferences 4. Subsidies of medical education or conferences 5. Subsidies of travel and expenses 6. Subsidies for students, residents and fellows 7. No strings attached. (For purposes of definition, "Industry" includes all "propriety health-related entities that might create a conflict of interest.")

Guideline 1: Gifts accepted by physicians should entail a benefit to the patient and should not be of substantial value (i.e., less than $100). Free pharmaceuticals for physicians and/or their families are not acceptable. Dinner meetings may include a modest meal, and a recognized speaker must present. Vouchers to reimburse for uncompensated time are viewed as increased income.

Guideline 2: Individual gifts must be of minimal value related to the physicianıs work (e.g., pens).

Guideline 3: A legitimate "conference" is held at an appropriate location and the gathering is dedicated in time and effort to promote scientific and educational activities with the incentive to further knowledge.

Guideline 4: Subsidies to underwrite the costs of continuing medical education are permissible, but payments to defray costs may not be made directly to the physicians attending the conference.

Guideline 5: Subsidies from industry should not be accepted to pay for costs of travel, lodging or other personal expenses, including time reimbursement, for physicians attending conferences. Faculty and bona fide consultants may accept reasonable reimbursement and travel expenses. Renting of an expensive entertainment complex during a conference and invitation of physicians do not fall within the guidelines.

Guideline 6: Special funds to permit medical students and residents to attend selected conferences may be permissible if selection is made by the academic institution. Financial hardship should not prevent fellows from attending an educational meeting.

Guideline 7: No gifts should be accepted if there are strings attached such as gifts given in relation to prescribing practices.

These are only guidelines, however. Are they of any consequence? Could there be any retribution for those who ignore them? What will or could happen to an anesthesiologist who has just placed a large order for equipment or secured a change to another drug through the pharmacy committee and then accepts tickets to a Broadway show, a Caribbean cruise or even a "thank you" dinner for the anesthesiologist and his or her spouse from the company that benefits most? What could happen if the speaker at a continuing medical education meeting, approved by the Accreditation Council on Graduate Medical Education, accepts an additional $2,000 from a drug company?

If there are to be consequences for violating these guidelines, what might they be, and where would they come from? This is not an easy question to answer as we do not have a formal global process for oversight. Potential enforcement might come from several different entities, including the individual's home institution, the Food and Drug Administration (FDA) and the Internal Revenue Service (IRS). Of course, whenever a competitive leadership position is offered, especially one with political overtones (surgeon general or chief justice, etc.), personal scrutiny becomes intense, especially from other equally interested parties.

Receiving a gift after influencing the purchase of equipment or a change in a supply contract certainly violates institutional conflict-of-interest policy and constitutes grounds for censure and even dismissal in most institutions. The acceptance of personal remuneration in any form from the industry sponsor of a research protocol is a direct violation of FDA standards and can lead to an individual being barred from participating in future studies. (Small sums may be allowed to cover costs of data collection, literature search, etc.) Acceptance of gifts in the form of trips, dinners and other gifts not directly related to participation in educational conferences is considered a form of income by the IRS and should be reported for tax purposes. The IRS considers the nonreporting of all such gifts as income tax evasion, which can carry heavy penalties.

With the increasing scrutiny of physician-industry relationships, it is extremely important for the anesthesiologist to recognize and adhere to accepted guidelines when accepting industry subsidies.


  Elizabeth A.M. Frost, M.D., is Clinical Professor of Anesthesia, Mount Sinai Medical School, New York, New York.

  Paul L. Goldiner, M.D., D.D.S., is Professor and Chair, Department of Anesthesia, Mount Sinai Medical School, New York, New York.

 


 



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