Why Do I Need a Web Presence?
Good question. The obvious reason is advertising. Whether the
target of your advertising is anesthesiologists in your area,
patients seeking more information on anesthesiology, or perhaps
members of the press seeking information on the current CRNA scope
of practice situation, having a simple, well designed web presence
can help your organization present a clear and effective message.
At a fraction of the cost of a newspaper or telephone book advertisement,
a well designed page can provide contact information, legislative
updates, patient information, and any other information you choose
to include. Furthermore, a web page is a fluid form of advertising,
and can be updated as frequently as you'd like as information
changes.
One final reason to consider is that in our current technological
environment, there is no reason NOT to have a web presence. The
AANA has an active web presence, and being mute is no longer an
option.
The subsequent pages will help you to establish a simple web
presence, and hopefully will help to streamline your organization's
operations.
Committee on Electronic Media and Information
Technology
For more information, send email to Keith
Ruskin or Roy Soto
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