Program Objectives:

• Assess personal leadership skills in relation to the requirement and types of leadership

• Acquire basic concepts of accounting and financial analysis

• Attain skills for budget development and subsequent integration in the management of an organization

• Be conversant with compliance and organizational issues, regulatory and other legal constraints, and interrelationships within the healthcare industry

• Identify and effectively use communication, negotiation, and conflict resolution techniques in a group-based environment

• Optimize contracting, fee schedule analysis and negotiation strategies through an understanding of basic managed care and integrated delivery system precepts

• Appreciate employment law issues, selection and retention issues and the relational cycle of human resources to overall functional business strategy

• Develop a marketing plan for your organization through a basic understanding of the principles of marketing

• Develop an understanding of business communications and technical report writing

• Gain an understanding of the role of promotional strategy in healthcare services marketing


Further Information
For additional information, contact the ASA Executive Office at (847) 825-5586 or m.teister@asahq.org.

Registration by January 21, 2009
is encouraged.

Register Now!

Credit Hours
The American Society of Anesthesiologists is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide Continuing Medical Education for physicians. The American Society of Anesthesiologists designates this educational activity for a maximum of
50 AMA PRA Category 1 creditsTM. Physicians should only claim credit commensurate with the extent of their participation in the activity.

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The Conference Continues to Grow!
 It will provide you with an overall orientation of the business skills needed to successfully manage the operations and functions of your healthcare organization or medical practice and will allow you to participate actively in its strategic success. This program is designed to teach the business skills that will help you to run a department, managing the challenges of a modern practice (private or academic), attain some of the language and perspective of the other side of the table and sharpen your entrepreneurial skills, or it can be taken purely for your self-edification. This program is designed for participants who have had no formal business education. The CBA program will give you some of the tools you need for a successful medical practice in areas that may not have been covered in medical school or during residency.



The CBA program will be presented through a mixture of live, on-site sessions and distance learning modules on DVD-ROM which are in Microsoft PowerPoint format. To enhance the learning experience with the interaction of fellow students, the CBA faculty will offer the course materials and list serves via the Internet to complement the on-site learning modules. The on-site classes will be held in Houston, Texas, on weekends beginning in March 2009. See detailed information about the course schedule here.


ASA CBA Program Admission Policy


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ASA 2009 Certificate in Business Administration Program

PDF Icon  Click here for a PDF version of the Program Schedule and Module Descriptions


Program Schedule
On-Site Sessions are held on Saturday from 7:00 a.m. to 6:00 p.m. and Sunday from 7:00 a.m. to Noon at The Woodlands Resort and Conference Center.

March 21-22, 2009 — Houston, Texas
  • Module 1: Successful Leadership and Management
  • Module 5: Organizational Behavior

August 1-2, 2009 — Houston, Texas
  • Module 4: Legal Aspects of Health Care
  • Module 6: Management of Human Resources
  • Module 10: Strategic Analysis and Business Plan Development

November 14-15, 2009 — Houston, Texas
  • Module 2: Accounting and Financial Analysis of Health Care Organizations
  • Module 3: Financial Management and Budgeting
  • Module 8: Integrated Delivery Systems

February 20-21, 2010 — Houston, Texas
  • Module 10: Strategic Analysis and Business Plan Development Distance Learning Modules
  • Module 7: Marketing and Consumer Behavior

 


Module Descriptions

Module 1: Successful Leadership and Management
Competencies of physician executives; management functions and systems; learning organizations and leadership; transactional and transformational approaches; leadership styles; assessing personal leadership style; leadership language; developing leadership skills.

Methodology
  • Use of workbook, case analysis and application projects

  • Use of leadership assessment instruments to assess both the transactional and transformational     leadership developmental needs

Module 2: Accounting and Financial Analysis of Healthcare Organizations
Principles of accounting; forms of business organization; financial statement analysis; healthcare ratio analysis.

Methodology
  • Lecture Case Analysis

Module 3: Financial Management and Budgeting
Financial decision-making; flexible budgeting and variance analysis; benchmarking, activity-based accounting, cash budgeting; fiduciary responsibilities.

Methodology
  • Lecture with use of budget case study

Module 4: Legal Aspects of Healthcare
Compliance guidelines; Stark guidelines; antitrust guidelines; healthcare legal issues.

Methodology
  • Lecture

Module 5: Organizational Behavior
Decision-making/problem-solving; communications and interpersonal influence; conflict resolution and negotiations; team and intragroup relations.

Methodology
  • Lecture
  • Use of role-play and skill development exercises
  • Videotapes

Module 6: Management of Human Resources
Employment and labor law; effective selection techniques; compensation and reward systems; performance appraisal/coaching/counseling; handling employee problems and termination.

Methodology
  • Lecture with use of specific cases

Module 7: Marketing and Consumer Behavior
Basic concepts and terminology of marketing; services marketing; development, implementation and evaluation of marketing strategies and marketing mix variables; AMA marketing guidelines.

Methodology
  • Distance Learning Lecture with use of case analysis and exercises

Module 8: Integrated Delivery Systems
Structure of integrated delivery systems; basic managed care concepts; negotiation strategies; contract analysis; government and legislative impact on healthcare delivery systems.

Methodology
  • Lecture with case studies

Module 9: Business Communication — Integrated Marketing Communications in Healthcare
Technical report writing; common forms of business communications; health services marketing; integrated marketing communications; promotion strategy.

Methodology
  • Distance Learning Lecture with use of examples and case analyses

Module 10: Strategic Analysis and Business Plan Development
To conduct an internal and external analysis and SWOT profile (Strengths, Weaknesses, Opportunities, Threats) of own practice or institutional component; to develop scenarios and strategies relative to environmental assessment niche, vision and mission; business plan development tied to SWOT analysis and needs assessment; the market and the competition; marketing plan; financial plan.

Methodology
  • Lecture with students preparing a business plan in a group assignment

 

Program Chair
Asa C. Lockhart, M.D., M.B.A.
Partner, East Texas Anesthesiology Associates
Principal, Golden Caduceus Consultants - Tyler, Texas

Program Faculty
Dianne B. Love, Ph.D.
Associate Professor of Healthcare Administration, University of Houston — Clear Lake
   Houston, Texas
Adjunct Professor, University of Texas Medical Branch - Galveston, Texas
Adjunct Professor, Physician Executive M.B.A. Program, Auburn University - Auburn, Alabama
Adjunct Professor, University of Texas School of Public Health - Houston, Texas

Edward A. Sandy, II, M.D., M.B.A.
Chair, Department of Obstetrics and Gynecology
Franciscan Skemp/Mayo Health System - La Crosse, Wisconsin

Stuart Miller, J.D.
Associate, Strasburger & Price - Houston, Texas

Kevin C. Wooten, Ph.D.
Professor of Management and Human Resource Management, University of Houston — Clear Lake
Houston, Texas


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Registration Procedure
If you would like to participate in this program, please complete and return the registration form.
(CBA Program Admission Policy may be found here.)

Registration Fees

The non-refundable registration fee of $3,500.00 for members and $4,200 for nonmembers is required to be registered for this program. CBA Alumni receive a 25% discount, based on space availability.

Cancellation and Refund Policy
The American Society of Anesthesiologists reserves the right to cancel the program due to insufficient enrollment or unforeseen circumstances. Registration fees are refundable only if ASA cancels the program. A minimum of 15 participants is required for the program to be held. A maximum of 100 registrants will be accepted. A full refund will be given if the program is canceled.


Special Needs
If you require special accommodation, please include a letter describing your needs and submit with your registration.

Hotel Rooms
 A block of rooms will be reserved at The Woodlands Resort and Conference Center in The Woodlands, Texas, for each on-site program. Hotel information will be provided to registrants.

Further Information
For additional information, contact the ASA Executive Office at (847) 825-5586 or m.teister@asahq.org.

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