June 1997
Volume 61 |
Number 6
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| How Would YOU
Like to Promote Doctors Day 1998? Focus to be on how doctors
care for pediatric patients |
Margaret G. Pratila, M.D., Chair
Committee on Communications
Beginning with the 150th anniversary of Dr. Crawford Long's use
of ether for anesthesia, ASA joined in the national observance
of Doctors Day in 1992, and each year since, has prepared materials
to help its members promote the event on March 30 at their institutions.
For next year, we would like your input, ideas and participation!
The annual Doctors Day project, under the oversight of the Committee
on Communications, has attempted to shine a favorable light on
all doctors, not just anesthesiologists. The project was designed
keeping in mind that: 1) ASA did not start Doctors Day; 2) ASA
does not wish to overshadow the traditional observances as celebrated
by the state medical alliances who have supported this event since
its inception; and 3) ASA does not wish to alienate other doctors
with its promotion.
Since 1993, the committee has focused each year on a theme of
"Doctors Care." In recent years, the promotions have
been targeted toward a certain patient audience such as geriatrics
or obstetrics.
For the poster each year, the committee looks for a nonthreatening,
nonbiased way to underline our message. A teddy bear was used
in recent years because it is not ethnic-specific, gender-specific
or even age-oriented. This has allowed for the posters to be distributed
to a wide audience, from schools to hospital settings, other specialty
societies, state medical societies and alliances, the media and
individuals on request.
The Committee on Communications thrives on new ideas and is inviting
ASA members to provide ideas or even original artwork for the
1998 Doctors Day poster and related promotional materials.
The focus for 1998 will be on how "doctors care" for
pediatric patients. If you or a member of your family has artistic
talents, please submit a drawing, painting, photograph, cartoon
or other art media that epitomizes doctors caring for their youngest
patients.
The deadline for submissions is September 1, 1997. Your
submissions will be reviewed by the Committee on Communications,
and the selected artwork will be announced immediately following
the ASA Annual Meeting in October. Original artwork will be returned
to members, and the winner will be given appropriate recognition
and acknowledgments in the 1998 Doctors Day materials. If you
have any questions, please contact the ASA Communications Department
at (847) 825-5586 or by e-mail <communications@ASAhq.org>.
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