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June 1999
Volume 63 |
Number 6
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WHAT'S NEW IN ...
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| ... Buying
a Computer? Consider Apple (Again)! |
Ira J. Rampil, M.D.
After a long period of unfortunate corporate decisions and failed
marketing strategies, Apple
was reunited with its dynamic cofounder Steve Jobs. By refocusing
the company on new, high performance, low cost computers and a
modernized operating system, Jobs has turned the company around.
Apple has been profitable beyond expectation for each of the past
six quarters, and since its introduction, the iMac has been the
hottest selling computer. With approximately one million iMacs
sold to this point, it is interesting to note that 45 percent
of these buyers are new to Macintosh computers and 13 percent
made the switch from Wintel computers. It is also worth noting
that since the introduction of the iMac, 1,600 new software titles
for the Mac have shipped.
New Products of Relevance
The important question for an anesthesiologist in the market
for a computer is: "Should I consider a Macintosh?" The answer
depends on a thoughtful appraisal of the machine's intended use.
If the computer is for home use: word processing, finance, spreadsheets
and Web surfing, then a Macintosh is a good choice.
The new, very popular iMac is a nearly ideal machine for home
use. This computer was designed for non-technical consumers which
is obvious from the clean, colorful design of the case to its
remarkable ease of setup. This computer is literally ready for
use after lifting it out of the box, plugging in the mouse/keyboard
and the power cord. During that first start-up, a software "wizard"
will ask for Internet access information; if you have already
signed up with a service provider and have the information, plugging
the computer into your telephone jack will get you connected to
the Internet, otherwise the wizard will tell you how to get an
account and even provide local service recommendations. At the
center of the iMac is the top-of-the-line central processor known
as a G3 Power PC running at up to 333 MHz. For a given clock rate,
the G3 chip is significantly faster than an Intel Pentium II for
most tasks because of the G3's advantageous architecture and its
cache memory design. The all-in-one box contains a CD-ROM drive,
a large hard disk to store your programs and documents, 32 megabytes
of RAM memory (enough to run several programs at once, although
more is always better), a fast ethernet adapter (for local networks)
and a hardware accelerated graphics system. The iMac eschews the
older SCSI, serial and parallel external device ports for the
new high performance USB (universal serial bus) and a very high
speed "FireWire" port. In a design move considered controversial
by columnists and pundits, the iMac does not contain a floppy
disk drive. Steve Jobs says that floppy disks are obsolete. While
diskettes are inexpensive, they are too small to hold modern programs
or be used for hard disk backup, and e-mail or local networks
are a fast means to transfer a few files to another computer.
Almost all commercial software is now distributed on CD-ROM, if
not electronically downloaded via the Internet, because CDs are
more reliable, hold about 500 times what a diskette holds, are
cheaper to produce and distribute and transfer data to the computer
many times faster than a diskette. For people who must have a
small removable storage device, either the "Super Disk" from Sony
or the Zip Disk from Iomega are available for about $100 and each
hold about 100 megabytes or about 70 times the capacity of a standard
diskette.
Another exciting new product from Apple is the G3 desktop computer.
This line of high-end computers has recently undergone a complete
redesign. Like the iMac, the new white and blue case is strikingly
different from other desktops or workstations - it is translucent,
opens without any tools and is designed so that new memory cards,
disk drives or PCI expansion boards (the same as current Wintel
computers) may be quickly and easily inserted by the owner. The
G3 desktop computers are designed for power users like creative
professionals, or for use as server computers. As such, these
computers incorporate the latest, fastest technologies including
processors clocked at up to 400MHz, a very large cache memory,
Ultra Wide SCSI disks internally (four times faster than regular
SCSI drives), and the new ATI Rage 128 video processor which accelerates
all kinds of graphically intensive applications ranging from drafting
or modeling programs to Photoshop to games.
The new Apple G3 PowerBook has also received rave reviews in
the trade magazines because it sets new benchmarks for speed and
capability in laptop computing. The review in the May 1999 issue
of Consumer Reports gave the G3 Powerbook a tie for highest
overall score.
Apple software continues to innovate and evolve and stay several
jumps ahead of Microsoft. The latest version of the Macintosh
operating system is version 8.51. Speaking as one who uses Apple,
Microsoft and Linux operating systems every day, my opinion is
that the MacOS has a superior, more intuitive and consistent user
interface. An exclusive innovation known as Sherlock is a built-in,
multimodal search system. Whether you are looking for a local
disk file called CallSchedule, a file on your disk which contains
the word "ropivacaine" or Web site about Medicare billing regulations,
Sherlock will find all the sought documents quickly and accurately.
The next generation of Apple operating system is OS-X, a complete
ground-up rewrite with a central core of Unix, fleshed out with
the Macintosh user interface. The Unix core will provide those
features that the current MacOS lacks such as protected task memory
and pre-emptive multitasking. The server version of OS-X was released
this spring, the desktop version will be released later.
Buying a Macintosh for work may depend on the local information
technology service, as some institutions are more flexible or
consumer-oriented than others. If you wish to use an Apple computer
in a Wintel-oriented institution, you can raise the issue of "total
cost of ownership." The cost of computer ownership includes not
just the initial purchase price of the computer, but the cost
of maintenance and future upgrades, the cost of training and technical
support and the cost/productivity of the people who use the computer.
Several studies have demonstrated that Macintoshes have significantly
lower training and technical support costs and that Mac users
have higher productivity.
Available Range of Software
It has often been said that Wintel computers have a much larger
selection of software available. This is true, but is it actually
still relevant? For example, the Wintel world has perhaps 15 word
processing programs and the Macintosh only four, but the overwhelming
majority from both camps now use Microsoft Word. Similar concentration
of market share to a single Microsoft product can be seen in spreadsheet
programs, presentation software, etc. The Mac versions of these
programs have full feature parity with the Windows versions. It
is ironic that Microsoft's marketing success had led to the erosion
of software variety as a rationale to buy only Wintel computers.
In the realm of graphics software, there has been a consolidation
as well with Adobe and Macromedia, and here too, software for
the two platforms generally have feature parity. Game software
was, until last year, a weak point for the Mac. However, with
the introduction of the new computers listed above, Apple provides
a very attractive platform for game developers to work with and
they have responded enthusiastically. Most of this year's hottest
games are available for the Mac or scheduled for release in the
near future. If you own a Mac and must occasionally run a Wintel-only
program, there are two very good PC-emulator packages available.
These allow Wintel software to run, albeit slowly, on a Macintosh.
In summary, Apple computers should definitely be considered
when buying a new computer, particularly if you do not have easy
access to a computer expert, or if you simply want to spend more
of your time doing your work, rather than working on your tools.
Disclosure: The author has no financial interest in
any manufacturer of personal computer hardware or software. The
opinions expressed here are those of the author and not necessarily
those of the American Society of Anesthesiologists.
Ira J. Rampil, M.D., is an Associate
Professor of Anesthesia and Perioperative Care, University of
California, San Francisco, California. He has been a computer
programmer since 1968.
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