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ASA NEWSLETTER
 
 
June 2003
Volume 67
Number 6

Administrative Update


ASA Membership: Its Value to Us and Our Responsibility to It


Bruce F. Cullen, M.D.

Peter L. Hendricks, M.D.


It is with great pleasure that I can announce that as of March 31, 2003, ASA membership hit another all-time high of 38,501 members.Even more satisfying is that the increase over last year was primarily in the active and resident categories. We are growing where it counts.

Each month, one of your ASA officers traditionally addresses aspects of ASA that he or she feels is important to the membership. As ASA Secretary, I could be expected to talk about the great importance of our increased membership and emphasize my belief that there is strength and effectiveness in numbers. However, I feel our time together would be better spent discussing the value we receive by being part of this Society and the responsibilities we incur by being a member.

As in any organization of our size, members join, rejoin after an absence and leave every year. The ASA membership department sends out surveys to each member who is rejoining or leaving to ask why. As you might expect, the rejoining members have positive reasons for their actions. On the other hand, most members leaving ASA generally give more negative and disheartening reasons that often reflect a lack of appreciation for ASA’s value. The three most common reasons given for leaving (not in any order) are:
• I do not feel I am receiving value for my membership.
• My component society does not provide me with any benefits, yet ASA makes me join.
• I no longer practice anesthesiology, as I am a pain doctor.

There are other reasons given, but let us look at each of the three major responses.


ASA Membership Value
ASA is truly a bargain at twice the price, and membership benefits include:
• A world-class Annual Meeting with lectures by renowned anesthesiologists and presentations, educational experiences and exhibits that, in the words of a MasterCard commercial, are “priceless.” The registration fee is $0 for members. It is hard these days to find a continuing medical education meeting with a registration fee under $600. In addition, this meeting is undergoing an examination and revamping of enormous magnitude by the ASA Section on Annual Meeting to make it more responsive and valuable to all ASA members, including generalists, subspecialists and those in pain medicine.
• The journal Anesthesiology, a world-renowned refereed journal, is free with membership. Without membership, the journal costs $246 per year.
• The ASA NEWSLETTER that you are now reading is provided free as a member benefit to keep you abreast of activities and topics going on in the world of anesthesiology.
• An ASA committee and task force structure supported by hundreds of ASA members who volunteer their time and talents. These ASA committees and task forces investigate and professionally advise ASA leadership, as well as you as an ASA member, on new information, technology and procedures within the numerous areas of interest in our profession.
• Representation and updates on federal legislation and regulatory issues. A prime example is the ASA Washington Office, which works with the ASA Committee on Economics to get each and every one of us not only a positive update of the Medicare fee schedule but a positive update on work value as well. These efforts represent thousands of hours put in by ASA members and staff for you. To put it in real terms, let us say that you do a Medicare gallbladder that pays $200, and you do another one each day for 200 days a year. The “extra” you get for these cases alone is $1,080, which will pay for your ASA dues, a generous ASA Political Action Committee donation and maybe even a nice dinner. This a “real” benefit, but it is only made possible by “your” membership, which, along with the other 38,500 members, makes it possible to support the Washington Office and ASA committees.
• Through your membership, you receive the benefit of anesthesia research, safety information dissemination and the history of our profession, which are developed by ASA’s three foundations: the Anesthesia Patient Safety Foundation, the Foundation for Anesthesia Education and Research and the Wood Library-Museum of Anesthesiology.
• The standards, guidelines and practice parameters that help to guide your practice were developed by ASA committees with members giving, again, countless hours of their time to make practice better for every anesthesiologist. By adhering to these standards and guidelines, you have saved thousands of professional liability premium dollars as well as potential malpractice judgments.


Component Society Membership
I have been asked numerous times since becoming Secretary, “Can I be an active ASA member without being a component member?” The answer is “no!” The components are the foundation upon which ASA is built. The perception that belonging to a component society has no value is wrong. The component’s value is more evident now than ever. A host of legislative and regulatory battles are increasingly moving to the states for adjudication. It is at the state level that our professional integrity and stability (and I am not talking just scope of practice) will be determined.

It is of the utmost urgency that the state components be strong and effective. Component societies provide organization and membership for facing these assaults. ASA provides staff assistance from the Washington, D.C., and Park Ridge, Illinois, offices to state components that are under assault, but ASA cannot wage the state battle alone. “Outside” organizations are always seen as intruders in state matters. Virtually all the states are engaged or being engaged in some legislative or regulatory battle; thus a member who feels that his or her state component is not providing any value may not be looking in the right place for that value. Each ASA member must help to provide support to the component by giving what is invaluable — his or her time, talent and financial assistance.

“I am no longer practicing anesthesiology, as I am a pain doctor”
This subject saddens me no less than the other times I have written on it. I had the honor and good fortune to have known John J. Bonica, M.D., and Harold Caron, M.D., two of the founding fathers of pain medicine. Neither considered himself less an anesthesiologist because of his practice in pain medicine. In my experience, the most knowledgeable and creative pain specialists have been anesthesiologists. I will admit that in a family with many different houses, one house occasionally is not tended to as well as it could be. The interventional pain community came to ASA with a valid complaint that its needs were not being met. ASA immediately responded by forming a task force on interventional pain medicine.

This task force reported back within six months with a comprehensive report containing multiple recommendations to address the concerns of pain medicine as a whole and interventional pain medicine in particular. Many of the recommendations are already being implemented, including far-reaching changes that will take place at the ASA 2003 Annual Meeting in San Francisco, California. There will be substantially increased educational opportunities for the pain community as a whole and interventional pain in particular, including a cadaver workshop. ASA is exploring the possibility of joining the Pain Care Coalition. The list of recommendations and proposed solutions are extensive and offer another example of how ASA is responding to the needs of all its members.

I hope our pain medicine family members and all others see that that their strength for advancement and caring for their patients sits under the umbrella of ASA. As a family united, we make ASA a powerful instrument that works for everyone. ASA is working hard for the betterment of all its members, and I hope each member will work with us for the betterment of all.

ASA needs each of you and the invaluable assets you can give by belonging and participating. The charge to the Committee on Membership is to make becoming a member and staying a member of ASA as easy as possible no matter what state you are in or moving to. In order to accomplish this, your responsibility must be to keep the ASA headquarters office in Park Ridge informed of your address and e-mail changes. If you change components and are having trouble, e-mail me at <plh@earthlink.net> or the Park Ridge office at <membership@ASAhq.org>, and let us help.

Most importantly, call one of your state component officers, and ask what you can do to help, or call your ASA state director or alternate and ask how you can be of service to ASA. This is our responsibility to a strong Society that has given us so much!

Oh, by the way, if you do not know the names of your component society officers, call, write or e-mail me or look for them at <www.ASAhq.org/aboutAsa/asaComponentSocietyOfficers.htm>.



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The views expressed herein are those of the authors and do not necessarily represent or reflect the views, policies or actions of the American Society of Anesthesiologists.

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