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October 2003
Volume 67 |
Number 10 |
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| Let Us
Be Our Own Consultant and Write Our Patient (Client)
Satisfaction Survey Ashok
K. Saha, M.D.
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I was amazed
recently to look at a report from a consultant hired
by a hospital authority to measure patient satisfaction.
The parameters had moved from 80 percent to 0 percent
and vice versa in two consecutive quarters, which
was really absurd. Even stranger was the fact that
the administration believed these numbers to be credible
as they were given by a “consultant”!
Patient satisfaction surveys are becoming increasingly
important to medical practices in today’s health
care industry. Even insurance companies and health
care maintenance organizations have started to depend
on them. Often consultants are hired by administrations,
and doctors and nurses are advised to modify their
practices on the basis of the consultants’ recommendations.
To save ourselves from such situations, it is wise
to maintain our own client-satisfaction profile.
There are several programs on the Internet that may
help us be our own consultants and conduct our own
patient satisfaction surveys. Two very simple templates
were developed for that purpose that may either be
used unchanged by some facilities or may be modified
easily to fit individual local needs and for different
services [Tables
1 and 2]. Twenty questions were
used, adding up to a total score of 100 points for
easy calculation and analysis. The questions are arranged
more or less according to the sequence of events encountered
by the patient. They may be rearranged according to
different components of service, e.g., facility, nursing,
surgeon, etc.
The results of the survey may be analyzed in various
ways. Individual scores may be assigned for every
patient, and overall trends may be noted. Also a single
question or a subset of questions relating to the
individual component of service may be followed through
several patients to identify specific problem areas.
For example if question number 16 in
Table 2
is followed, and a low trend is detected, more time
should probably be spent with patients focusing on
explanation of risk and the benefits of anesthesia.
Usually surveys are anonymous, but provision may be
given to name the pain physician, anesthesiologist
or surgeon in the survey so that any individual practitioner
may be followed and compared to peers. Individual
trends may be followed over time in a more objective
fashion from the patient satisfaction perspective.
In a small facility, data may be saved and analyzed
manually. There are agencies that will maintain a
remote database for a facility and may be surprisingly
inexpensive. Health Insurance Portability and Accountability
Act regulations have to be checked before outsourcing
any patient data. Local information technology/data
entry experts in any facility may develop a program
for the facility, scan all the survey response forms,
perform analyses on them and report the results.
These surveys may go a long way to boost the morale
of a health care team through positive inputs from
patients and may work as a powerful tool to answer
what is frequently felt to be an onslaught from hired
consultants. Above all client satisfaction surveys
help us to continually monitor and improve our services,
make us understand our weaknesses and strengths and
provide us with the perspective of the most important
person of our service, the patient. Addresses of some
Web sites are given below for review.
<www.autodata.com>;
<www.sur-sys.com/products.html>;
<usfweb.usf.edu/ugrads/eandt/bubble.htm>;
<www.surveyproducts.com>;
<www.scantron.com>.
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Anesthesia
Practice Administrators’ Views
on Patient Satisfaction Surveys
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A number of anesthesia practice
administrators shared their experiences
with patient satisfaction surveys
with Karin Bierstein, J.D., Assistant
Director of Governmental Affairs
(Regulatory). A sampling of their
comments follows:
“The issue of patient
surveys, in my opinion, will become
more important as the onset of consumer-directed
health grows in momentum. That is,
as employers push more expenses
to employees and attempt to educate
enrollees about how to comparison
shop for medical care, patient satisfaction
measurement will grow in importance.
Pain, as a destination service,
will show up sooner, and operative
anesthesia will follow.
“Moreover as managed care
plans are beginning to target pain
costs, they may need to rely on
patient satisfaction data as a component
or even as proxy for pain control
outcome data. (Costs to the plan
mean revenue to the providers, and
pain is an area of expansion for
even primary care doctors now. Without
data, it’s tough to frame
the debate.)
“So even if people aren’t
doing them (and we are remiss here,
although I have started the drum-beat),
and even if people aren’t
interested in learning the art,
the increasing cost pressures on
employers and their cost shifting
to enrollees will result in more
questions by consumers. This will
happen quicker than most of us think.
And patient satisfaction, for this
reason, is an emerging issue worthy
of attention.”
“[Through patient satisfaction
survey data, we] are able to identify
potential problem areas, i.e., scheduling,
staff behavior, physician ‘bedside
manner’ problems. Mostly we
have gotten very positive feedback,
and we have shown this data to insurance
plans when negotiating.”
“We have used our own
in-house patient satisfaction survey
for the pain clinic portion of the
practice. It has been a great source
of information as well as a marketing
tool. When involved in hospital
negotiations, we usually reference
the fact that the pain clinic has
consistently high patient satisfaction
scores. We have long pondered the
idea of using one for the anesthesia
portion of the practice, but the
concerns have always been related
to how negative data would be interpreted
and applied to the anesthesia providers."
“We don’t use a
patient satisfaction survey. I’d
rather see an article talk about
correct patient encounters that
set realistic expectations on outcomes
and show progress toward those mutual
goals, then the rest falls into
place. People get irritated when
the physician encounter doesn’t
go well, and they need a whipping
post (e.g., receptionist, nurse,
etc). I’m curious, for every
item on the survey, what do they
have in place to ensure high marks?
If they don’t [have anything],
it’s putting the cart before
the horse in many respects.”
“We do patient satisfaction
surveys here on a regular basis.
We have actually picked up some
things needing follow-up, both on
the clinical side and on the physicians’
behavior side. One of our most challenging
problems is how to identify a patient
who has died before we send the
survey… we pull our target
audience from our billing data,
but that database will not always
know if a patient has expired since
the original hospitalization.” |
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Ashok K. Saha, M.D., is Chair, Department of
Anesthesiology and Medical Director, Pain Management
Center, Bay Regional Medical Center, Bay City,
Michigan. |
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The views expressed herein are those of the authors and
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