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The Committee on Information Management has been
charged with oversight of the Society’s data
collection, analysis and reporting as well as the
confidentiality, security, access to and utilization
of this information. The committee has 17 members
who meet twice a year and who have been kept busy
with numerous projects.
Electronic Membership Database and Survey
We have worked since 2003 to improve the Web-based
collection and maintenance of membership information.
This entailed two separate initiatives: a revised
survey mechanism to collect membership data and
a process whereby the collected data would update
the central membership database. Members can now
update their personal and business information in
one place on the ASA Web site.
The revised demographic survey, now called the “Professional
Profile,” represents an expansion of the data
previously collected from ASA members and has been
discussed in the June 2003 ASA NEWSLETTER.
The objective of this survey is to provide the Society
with improved aggregate practice information and
with the tools to contact members via the Internet
regarding general and specific issues.
In an effort to bring attention to the Professional
Profile, we redesigned the “Members Only”
section of the ASA Web site last year. The end result
is a more easily navigated and visually pleasing
experience.
We continue to monitor the utilization of the Professional
Profile. To date, more than 4,000 members have updated
their information using this tool. We use a variety
of mechanisms to encourage members to update their
profile, including newsletter articles, postcards,
“birthday” e-mails to members, “graduation”
and “end-of-year” e-mails to residents
and fellows and redirection (as indicated) to the
profile from various places on the ASA Web site.
ASA needs to be able to contact its members efficiently
and effectively. E-mail addresses are
especially important to update, as
they frequently change. We therefore encourage every
ASA member to complete and regularly update their
Professional Profile, which can be found in the
“Members Only” section of the ASA Web
site at <www.ASAhq.org>.
Electronic Surveys
ASA obtained two separate survey tools within the
last 12 months. The first is a formal, robust and
full-featured Web-based survey program wherein a
questionnaire can be easily created and the results
efficiently collected and analyzed. This tool has
successfully been used in surveys regarding sleep
apnea and critical care medicine, the latter of
which targets more than 10,000 recipients. We are
enthusiastic that this tool will positively impact
the Society’s level of member service. An
approval process via administrative procedures is
in place to ensure subject relevancy to ASA members
of the surveys that are distributed.
The second survey tool is a less ambitious, but
no less sophisticated, program that generates an
“instant” or “pop-up” survey,
so named because it can pop up on the Web page when
it loads. This survey may remain active for a selected
period of time and is meant to collect feedback
based on a topic of current interest. It is located
on the homepage of the ASA Web site. Currently questions
are active for approximately one month.
Topics recently served by the “instant survey”
tool include the importance of anesthesiology research,
viability of alternative funding for anesthesia
research, a variety of questions regarding sleep
apnea and the use of audible alarms in the operating
room. This tool is a good opportunity for Society
members to give feedback regarding these types of
timely topics.
Online Membership Application
In 2004 we were asked by the Committee on Membership
to develop an online membership application. Such
an initiative must address the different categories
of Society membership, satisfy the Society’s
Bylaws, satisfy business rules that are in place
and integrate with our state component societies.
This complex programming task is approaching completion
after more than six months of hard work by the Society’s
Information Services department. The result should
be a significantly easier application process for
potential members, less processing work for Society
staff and easier, more rapid transmission of data
to component societies.
ASA/ABA Data Sharing
The American Board of Anesthesiology (ABA) has made
a commitment to become “paperless.”
ASA and ABA are cooperating in this effort by sharing
contact information for members who are moving or
for new members. This type of information is obviously
of interest to both groups.
In an effort to assist members in their Maintenance
of Certification in Anesthesiology™ (MOCA)
process, ASA is working with ABA on providing ABA
with data on continuing medical education (CME)
credits earned at ASA activities. ABA plans to make
the CME information available to ABA diplomates
by the end of the year via its online portal system,
which provides unified access to the ABA’s
online systems. For more information, visit the
ABA Web site at <www.TheABA.org>.
Online Committee Meetings
With the advent of broadband connections and other
improvements in Internet technology, it is now possible
to conduct video, audio and document-based conferencing.
Society committee work may be completed more efficiently
and less expensively. Society members also would
save travel time.
Thus, in conjunction with the Committee on Electronic
Media and Information Technology, we evaluated online
meeting solutions, eventually deciding on the use
of Microsoft Office Live Meeting. This product is
cross-platform and provides a secure and feature-rich
meeting environment. It complements a conference
telephone call by allowing participants to see text
documents, drawings, images and Web sites. The software
also permits a textual conversation (i.e, “chat”),
a question-and-answer module and can provide a meeting
transcript.
This tool is not meant to replace all committee
meetings, as face-to-face meetings are vital for
building relationships and understanding. “Virtual
meetings,” however, play an important role
in helping busy committees to meet and complete
specific tasks.
Last year several committees, including our own,
transitioned to this product and found it worked
well. Recently a committee meeting was held where
members were in five different time zones and on
three separate continents!
Electronic Data Policies
We periodically review and revise information management
policies and procedures in response to changes in
how the Society’s information is collected
and potentially used. These policies and procedures
protect the confidentiality and security of the
Society’s information, especially the personal
information of our members. This process was last
completed in 2003 and approved by the House of Delegates
in 2004.
ASA retains an outside consultant to advise on and
review network and Web site security. Membership
information is never sold, and mailing data is shared
only with state components and tax-exempt educational
institutions within the confines of written policy
and procedure. Data collected in the previously
mentioned surveys are disseminated without individual
identifiers or in aggregate format only.
The ASA Committee on Information Management is a
busy and interesting place to serve the Society,
especially during this time of transition to electronic
communication. I am privileged to work with a group
as talented and dedicated as those who serve on
the committee.
It is particularly difficult to appreciate the amount
of work ASA staff performs in response to requests
from the committee and others. These projects require
creativity, knowledge, integration of divergent
technologies and priorities and require many hours
to complete. We are fortunate to have the talents
of Director of Information Services Janice L. Plack
and her staff at our disposal.
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Eric Werner, M.D., is Staff Anesthesiologist,
West Central Anesthesiology Group, Ltd., Central
DuPage Hospital, Winfield, Illinois. |
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