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2006 Practice Management Committee
members at Conference
Front row: Eric W. Mason, M.D., Paul Rein,
D.O., Barbara M. DeRiso, M.D., Genie Blough,
M.B.A., Gary W. Kimzey, M.D., Susan Dobbs Curling,
M.D., Steven L. Sween, M.D., Linda B. Hertzberg,
M.D., Frank A. Rosinia, M.D. Back row: Ronald
Szabat, J.D., LL.M., Jack S. Folbe, M.D., Robert
E. Johnstone, M.D., Asa C. Lockhart, M.D., Karl
E. Becker, Jr., M.D., David C. Mackey, M.D.,
Michael W. Champeau, M.D., Alex A. Hannenberg,
M.D., Karin Bierstein, J.D., and Gifford V.
Eckhout, Jr., M.D. Photo by Robert E. Johnstone,
M.D. |
Four
hundred and seventy anesthesiologists and administrators
attended the 2006 Conference on Practice Management
in Orlando, Florida. Held the last weekend of January,
this was the 13th annual conference. Attendees rated
it the best so far. Planning the conference is a
primary activity of the Committee on Practice Management
[see photo above].
New for the 2006 conference were exhibitors, an
evening reception and a final wrap-up panel. Exhibit
space sold out early and ensured a sizable profit
for the conference. The evening reception facilitated
networking among the attendees and discussions with
graduates of the ASA Certificate in Business Administration
program.
Fourteen anesthesiologists, six attorneys, three
consultants and two administrators lectured. They
covered such diverse practice management topics
as strategic development, contracting, information
systems, quality management, pay-for-performance
(P4P) programs, handling disruptive colleagues and
customer service. Three breakout sessions grouped
presentations on practice issues, administrator
views and improving quality.
Attendees described the conference speakers as colorful,
dramatic, informed and helpful. Following are quotes
that illustrate these descriptions:
“Disruptive physicians rarely seek
professional help on their own, nor do they even
recognize the effects of their behavior. So it
may be up to you — just like some pediatric
anesthetics — to hold them down and bring
that realization to them.” —
James S. Hicks, M.D., in “How to Handle
Disruptive Colleagues: Leadership Responsibilities.”
“Each subsequent meeting was something completely
different than the last. New demands were made
by the hospital, accompanied by requests for additional
data. By now, their intentions were clear.
We were never going to reach a deal. This was
just a stall to allow them to secure locums coverage.”
— Reed Landmark, M.B.A., in “Lessons
Learned in Navigating the Loss of a Hospital.”
“P4P systems must be a value-added for
both health plans and providers. Health plans
will have to justify the value of P4P programs
by proving they are clinically relevant, offer
incentives that improve margins, provide sufficient
patient volume and use measures that are easily
administered.” Stanley W. Stead, M.D., in
“Pay-for-Performance: How Anesthesiology
Can Participate.”
“Inevitably, surveyors will find problems,
and staff will be tempted to argue. This is to
be avoided. It is better to defer to a more knowledgeable
individual than to keep digging when in a hole.”
— Jerry A. Cohen, M.D., in “The Joint
Commission Tap Dance — How to Stay in Step.”
Speakers, practice management committee members
and expert anesthesiologists led 21 discussion tables
[Table 1]. These proved popular as attendees moved
among discussion groups and shared their own experiences.
Committee members volunteered their time and found
participation personally valuable.
Members can purchase copies of individual presentations,
as well as the entire syllabus, through the
“Practice Management” section of the
ASA Web site. Planning is now
under way for the 2007 Conference on Practice Management
in Phoenix, Arizona, on January 26-28, 2007. Registration
will open at the ASA 2006 Annual Meeting in Chicago
this October.
Table 1.
Discussion Tables at 2006 Conference on
Practice Management
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| Anesthesia
and Pain Coding
Sharon Merrick, CCS-P |
| Group
Contracts With Hospitals
Frank A. Rosinia, M.D.
K. Reed Landmark, M.B.A. |
| Negotiating
Pay-for-Performance Contracts
Stanley W. Stead, M.D., M.B.A.
Judith Semo, JD |
| Negotiating
With Payers
Genie G. Blough, M.B.A., F.A.C.M.P.E.
Gary W. Kimzey, M.D.
Karin Bierstein, J.D., M.P.H. |
| Customer
Service and Anesthesiologists
Joanne M. Conroy, M.D.
Jody Locke, C.P.C. |
| Using
Locums and Other Independent Contractors
Eric W. Mason, M.D. |
| How
Does a Prosecutor Think?
Gene Rossi, J.D.
Mark Lytle, J.D. |
| Improve
CRNA and AA Production and Satisfaction
Steven L. Sween, M.D. |
| Medicare
Issues
Alexander A. Hannenberg, M.D.
Norman A, Cohen, M.D.
Ronald Szabat, J.D., LL.M. |
| Cope
With JCAHO
Jerry A. Cohen, M.D. |
| Reduce
Your Risks/Handle Litigation
Ann S. Lofsky, M.D.
Christopher Spevak, M.D., M.P.H., J.D. |
| Ways
for Academic Anesthesia to Survive
David C. Mackey, M.D. |
| Making
Pain Medicine Profitable
Karl E. Becker, M.D., M.B.A. |
| Anesthesia
Information Systems
Michael O’Reilly, M.D., M.S.
Gifford V. Eckhout, M.D. |
| Group
Leadership and Dynamics
Thomas E. McDonnell, M.D., M.P.H. |
| Grow
and Market Your Practice
Will Latham, M.B.A. |
| What’s
the Future?
Robert E. Johnstone, M.D.
Roger A. Moore, M.D. |
| Handle
Disruptive Colleagues
James S. Hicks, M.D.
Jack S. Folbe, M.D. |
| How
to Compensate Partners — Production
vs. Equal Division
Paul Rein, D.O.
Michael W. Champeau, M.D. |
| Improve
O.R. Efficiency and Quality
Barbara M. DeRiso, M.D., M.B.A.
Linda B. Hertzberg, M.D.
Zeev N. Kain, M.D. |
| How
to Recruit
Asa C. Lockhart, M.D. |
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Robert
E. Johnstone, M.D., is Professor of Anesthesiology,
West Virginia University, Morgantown, West Virginia.
He is the ASA Director from West Virginia. |
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