he
late Tip O’Neil, who served as Speaker of
the U.S. House of Representatives from 1977-87,
pronounced that “all politics is local.”
Many of ASA’s most politically active members
have taken that mantra to heart and have become
local grassroots activists for anesthesiology —
ASA “key contacts” as they are known.
In the ASA Washington Office, we are frequently
asked, “How can I become a grassroots activist?”
or “How can I become a key contact?”
In an effort to answer those questions, I offer
the following recommendations for success:
Understand government and the role its decision-makers
play in the practice of anesthesiology:
Like it or not, government is involved in virtually
every aspect of the practice of anesthesiology.
Public policymakers — elected and unelected
— at both the federal and state levels wield
enormous power over the specialty.
Make a commitment to get involved today:
Effective grassroots involvement requires a commitment
of time and resources. Time is required to work
with lawmakers and candidates and to work with others
in the anesthesiology and medical community. A commitment
of resources is important for full engagement in
political activity. Making these commitments now
is critical. Waiting until our specialty’s
next crisis to get involved is too late.
Find a good incumbent or even a candidate:
Identify an incumbent lawmaker at the federal or
state level or even a candidate for office with
whom you feel comfortable working. Politics is all
about relationships, and the key to effective grassroots
activism is to find someone with whom you think
you can initiate and maintain an effective working
relationship over time.
Initiate, Build and Maintain a Relationship
Engage on a personal level: Look
for opportunities around town — at the local
Rotary Club or county Republican or Democratic committee
where you can interact with the lawmaker in a relaxed,
social environment. Invite the lawmaker or candidate
to spend time with you in the operating room or
pain clinic. Extend an invitation to him or her
to attend your group’s annual business meeting
or even your state component’s annual meeting.
Relationships develop over time and with frequent
interactions; accordingly, try to create opportunities
for face-to-face interaction.
Engage on a legislative/policy level:
Make sure you understand and can explain to the
lawmaker in lay language the legislative issues
important to your practice. Many of the specialty’s
issues are complex payment issues that can be difficult
for lawmakers to understand. Each year ASA creates
position statements and “one-pagers”
on the specialty’s key issues. These documents,
written in easy-to-understand language, are a great
resource to use when communicating with lawmakers,
staff and candidates. ASA Washington staff members
are available as resources to you and the lawmakers
as well.
Keep the lawmaker up to date on the status of the
specialty’s key issues. Lawmakers are responsible
for monitoring a staggering array of issues. Never
assume that they know about your issue or the most
recent development in a particular piece of legislation.
Occasional visits with the lawmaker in his or her
D.C. or local district office are a good way to
keep the lawmaker informed. Participating in the
annual ASA Legislative Conference in Washington,
D.C., offers a wonderful opportunity to learn about
ASA issues and to present them to Capitol Hill lawmakers
and key staff.
Engage at the political level:
Next to representing his or her constituents, the
most important job of a lawmaker is getting re-elected
or elected. Campaigns are huge undertakings requiring
a great deal of time and effort on the part of the
lawmaker. They offer anesthesiologists an excellent
opportunity to work with him/her. Help the campaign
in getting started (campaign victors always remember
their early supporters). Volunteer to help put together
the campaign’s “health care platform”
or to serve as a health care advisor. Offer to build
coalitions for the campaign. Many campaigns count
on their physician volunteers to help coordinate
their “Physicians for Representative Smith”
outreach efforts — a very effective organized
physician coalition concept. And do not forget to
provide financial support to the candidate. Make
a contribution yourself to the campaign or host
a fundraiser in your home for the candidate. Anesthesiologists
can be in a unique position to bring their colleagues
from other specialties into the campaign fold.
Developing an effective working relationship with
a lawmaker can be a time- and resource-intensive
experience. Relationships do not develop overnight,
and becoming involved in political campaigns can
be an expensive proposition. But as anesthesiology
continues to face challenges at both the federal
and state government levels, lawmakers with an understanding
and appreciation of the specialty will be more important
than ever. After all, anesthesiology has a wonderful
story to tell, a story with a foundation based upon
four years of college, four years of medical school
and four years of residency and an outstanding track
record confirmed by the Institute of Medicine and
even the Wall Street Journal. It is factual.
It is truthful. And the more lawmakers who know
anesthesiologists — who know about the specialty
and this story — the better off the specialty
will be.
To paraphrase an anonymous political observer: “The
more anesthesiologists take part in government,
the less government will take a part of anesthesiologists.”
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Manuel
E. Bonilla, M.S., works on federal legislative
issues important to the membership. He is director
of the ASA Political Action Committee. |
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