What’s in a Strategic Plan?
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Arthur
M. Boudreaux, M.D.
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n
his book The Richest Man Who Ever Lived,1
Steven K. Scott discusses King Solomon’s secrets
to success, wealth and happiness. Solomon, purportedly
one of the wisest men who ever lived, stressed the
importance of vision and diligence in achieving success
at any endeavor. Mr. Scott defines vision as “a
precise, clearly defined goal with a detailed plan
and timetable for achieving that goal.” Of equal
importance is diligence, “a learnable skill
that combines creative persistence, a smart-working
effort rightly planned and rightly performed in a
timely, efficient, and effective manner…”
Strategic planning is an important part of most large
organizations. Some groups, however, spend much time
and effort on the planning process, generate a thoughtful
document, congratulate themselves on a job well done,
and never implement any of the strategies proposed.
The vision may be too broad, the goals not realistic
or perhaps external circumstances arise to derail
the process.
We have heard much in the past few months about our
strengths in patient safety, membership, education,
support for research and advocacy. Our leadership
has discussed the need for organizational improvement
to make us more efficient and effective in order to
position our Society and our specialty for the myriad
changes in medical practice expected in the future.
Strategic planning with vision and performed with
diligence will assist us in achieving our goals.
At the August Board of Directors meeting, the Administrative
Council approved a strategic plan for 2007-09 and
distributed it to the Board of Directors for comment
and feedback. Some highlights of the plan follow:
A. New Vision and Mission Statements
Vision
ASA is the world’s premier medical specialty
organization, leading through innovation in patient
safety, clinical care, advocacy, education and
research.
Mission
ASA is an organization of physicians and other
professionals, dedicated to serving the best interests
of its members and their patients. ASA supports
patient safety by promoting improved quality,
ethical behavior, discovery of new knowledge and
involvement of an anesthesiologist with every
patient receiving anesthesia services, including
perioperative care, pain management and critical
care.
B. Values
This section describes the values of our Society
and its members. It includes the paramount importance
of safe patient care, integrity, ethical behavior,
respect for the rights of patients, promotion
and dissemination of educational information,
active promotion of new knowledge, advocacy for
the specialty as the practice of medicine and
for fair compensation for our services and encouragement
for leadership and participation in professional,
community service and charitable organizations.
C. Strategic Priorities
This section includes 10 specific, detailed goals
and objectives for fulfilling our mission. These
goals involve education and training, advocacy
for the specialty, increasing member value, support
of the subspecialty societies and for the work
and goals of ASA’s foundations, support
for research, and development of an effective
organizational infrastructure.
We will utilize the new strategic plan as a guide
for officers, staff, division chiefs, section chairs
and committee chairs to direct committee and staff
work products for future years. With this focus, we
will be able to more effectively meet our fiduciary
responsibilities to our members and fulfill our vision
and mission as stated above. The strategic plan will
be revised as needed on a timely basis. The goals
are reasonable and achievable. ASA is fortunate to
have hundreds of volunteer physicians and other members
and staff who will most certainly provide the “creative
persistence and smart-working effort” necessary
to fulfill each goal. We should all look forward to
a bright future for our Society and for the medical
specialty of anesthesiology.
Reference:
1. Scott SK. The Richest Man Who Ever Lived —
King Solomon’s Secrets to Success, Wealth, and
Happiness. New York: Doubleday; 2006.
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