
Madam Speaker, fellow officers, directors, delegates,
staff and guests.
ASA is a vibrant and strong organization. One of
our greatest strengths is the dedicated members
who give unselfishly to accomplish the work of the
Society. We continue building our excellent educational
offerings and enduring materials. Our support for
research has reached record funding levels and is
75 percent more than a few years ago. Membership
is at an all-time high with record Annual Meeting
attendances of over 18,000. We are financially sound
and have increased our reserves by over 15 percent
since 2002. Our messages in Washington are being
heard, and our opinions are respected. Most importantly,
our specialty continues to be the model for safe
medical care of patients. ASA’s mission and
resources have never been more robust.
We must, however, plan for inevitable future health
care changes that will challenge our current practice
arrangements. We also must ensure that we have the
organizational capabilities to effectively manage
a large, complex corporation in today’s demanding
business environment.
We have had a remarkable growth in membership over
the last 30 years, almost tripling our size during
this time period. Today, ASA is 42,000 strong and
growing. However, our Society’s infrastructure
has undergone minimal substantive changes that enable
us to effectively manage a major professional medical
society in today’s 24/7 business environment.
Consider these statistics. According to an American
Society of Association Executives recent study,
the average professional society employs one staff
person for every 225 to 250 members. Currently,
ASA employs one staff person for every 609 members.
We are expecting one staff person to provide increasingly
complex and expanding services to 360 more members,
almost two and a half times more than the average
ratio. Clearly, we are understaffed. The lag in
infrastructural and member services’ capabilities
is most severe in key areas such as information
technology, the Annual Meeting, financial planning
and general reporting systems.
All data and analysis make it clear that our infrastructure
capabilities cannot meet current member needs. Our
officers and senior staff are experiencing an expanding
list of responsibilities and must be able to respond
immediately to the rapid transformation of information
technology to effectively communicate in a “real-time
information” society.
A series of consultations with both outside and
inside evaluators from 1995-2005 reported consistent
findings of significant areas requiring immediate,
as well as long-term, attention. The Executive Committee
then sought outside expertise from the Gordon Group,
a management consulting firm which specializes in
helping organizations implement infrastructure
improvements. The Executive Committee charged the
Gordon Group with conducting an in-depth review
and assessment of the organization’s management
processes, polices, practices and leadership effectiveness.
The Gordon Group identified a number of deficiencies
and provided a summary of opportunities for improvement
as shown on the projected slide.
Slide 1
The current ASA infrastructure does not enable its
leadership to fully meet their fiduciary responsibilities.
In order to effectuate the improvement strategies
outlined in the Gordon Group report, ASA launched
its formal Organizational Improvement Initiative,
or OII, at the end of March 2007. This transformational
improvement is expected to be a two- to three-year
change process.
Slide 2
ASA’s OII provides the planning and leadership
required to design and build an infrastructure to
meet current and future member needs. Consequently,
the Executive Committee prioritized the following
concerns.
First, ASA needs to achieve improved organizational
functioning and enable its officers and Board of
Directors to meet their fiduciary responsibilities.
Second, ASA needs new planning strategies to meet
the future challenges of a changing health care
environment.
Third, ASA must excel in meeting members’
needs in an “instant communication”
world.
The Executive Committee has already developed a
detailed change plan for the OII with timelines
and measures to ensure that we are providing the
leadership necessary to address critical infrastructure
improvements.
The Executive Committee selected human resources
needs as the top priority for the Organizational
Improvement Initiative. In less than 120 days, we
have:
Slide 3
Another key accomplishment began with the June Administrative
Council retreat that was devoted to updating the
ASA’s vision, values, mission statement and
strategic plan. The revised 2007-09 strategic plan
has been developed, analyzed and approved by the
Administrative Council. A first draft was distributed
to the BOD for comment at the August meeting, and
the final document is ready for full BOD and HOD
approval in 2008.
Other important improvements have been made, as
seen on the projected slide.
Slide 4
Although the ASA has important strengths that make
us a world leader in patient safety, we lack the
infrastructure to effectively maintain or enhance
the current strengths that our members both need
and deserve.
ASA is an organization approaching its critical
strategic inflection point where needed change can
be an opportunity to grow and excel, or where inaction
can signal a downward spiral, and the beginning
of the end.
Last October, we were not positioned, staffed, organized
nor had adequate capabilities as a professional
society to help our members meet these challenges
that the future of health care will present. Without
investing now, we would have been relegated to constant
fire fighting and reacting to crisis after crisis.
ASA’s Organizational Improvement Initiative
is enabling us to build an infrastructure that will
not only meet the inevitable challenges to our practice
arrangements but will also position us to continue
leading needed changes.
We have an advantage that many organizations lack
when facing these kinds of challenges. The ASA financial
situation is strong due to very capable Board of
Directors stewardship over the past several years.
ASA has the financial resources and cash reserves
to invest in these critical infrastructure improvements.
Slide 5
We are all dedicated to the ASA’s mission.
As leaders of this esteemed Society, we must be
equally dedicated to ensuring we have the staff
with the necessary skills, structure and systems
to meet today’s demands so we can build an
even brighter future for our members, our profession,
our patients and the communities we serve.
Slide 6
As I look to our Society’s future, I know
that we will continue to devote ourselves to achieving
our vision for ASA to be the world’s premier
medical specialty organization, leading through
innovation in patient safety, clinical care, advocacy,
education and research.
As a medical profession, and as individual professionals,
we must continue to develop innovations for our
patients, our profession and our members. We set
the bar high. No less than being the best of the
best is our aspiration. This has been our distinguished
100-year history and will be our promising future.
Your leadership and support have never been more
critical than they are now. Each of us must take
bold action and seize every opportunity to make
a difference in the lives of our patients and our
communities.
When faced with challenges as a profession and as
a society, we have always stepped up and provided
the leadership needed to make improvements for our
patients and our profession. The ASA Organizational
Improvement Initiative provides us with a sustained
change process so that as leaders, we can step up,
rise to the challenges we face, and lead ASA to
new heights of excellence.
It has been my distinct honor to have served as
your president during this past year. I have been
blessed to have received this president’s
medallion from an excellent leader, Dr. Guidry,
and I am blessed to pass it on to an equally capable
leader. I look forward to supporting Dr. Apfelbaum
during his term as ASA President. I can assure you
that he will guide this organization with a dedicated
heart and a steady hand.
I also congratulate and thank Dr. Roger Moore for
staying in the loop and providing superb advice
and direction during this historic transition period.
Sincere appreciation goes out to Denise Jones and
Ron Szabat and their able staffs for embracing what
amounts to the most significant change that ASA
staff members have ever experienced. Everyone rose
to the challenge, and ASA is now on course to successfully
reorganize itself for the future.
No president has ever had a better assemblage of
officers, division and section chairs, as well as
committee chairs who devoted many more volunteer
hours than anticipated, to expertly carry out the
will of this House.
Without the sage counsel of our outside attorney,
Mr. Scott Kragie, ASA’s resources would have
been dangerously exposed. He provided excellent,
practical and unwavering advice throughout this
year that has served us well.
Even though the Gordon Group is a contracted partnership
with ASA, I must thank Dr. Vicky Gordon, Dr. Barbara
Fossum and Ms. Trisha Svehla for going well
beyond the expectations that any president would
have expected from a consulting firm to ensure the
success of this transition. Their insight, intense
dedication and loyalty to ASA, and their superb
organizational expertise is unparalleled. It is
to ASA’s great advantage that they stuck with
this project and continue to guide us through the
transition to a new EVP at Park Ridge.
Simply stated, the OII would not have moved so quickly
and so far in such a short time if not for the tireless
effort of Dr. Gene Sinclair. In my opinion, there
is no better person to ever have served ASA, who
has the knowledge and practical leadership to make
this project happen. Gene, ASA owes you a great
deal of gratitude for all that you have done.
Finally, I wish to thank my wife, Suzanne, who served
as an honest advisor and support system. She tolerated
the many hours and days that this duty took away
from family and personal time with understanding
and encouragement. She was there when I needed the
love and support that only a spouse can provide.
I now look forward to being with her on a more regular
basis in 2008.
Last year, I stood before this House and said that
“just when you make plans, life happens.”
It was time for ASA to reorganize, and it fell on
my watch. I invested my entire effort over this
past year to overseeing the transition and was pleased
to present our accomplishments to you in 2007. The
exciting times are still ahead, and I am enthusiastic
about helping Dr. Apfelbaum, along with the other
officers, continue the OII development.
As your 2007 elected president and CEO, I endeavored
to carry out the spirit of what this esteemed House
and dedicated Board would have wanted me to do during
this tenuous period. I hope and trust that you understood
the reasons for our quick actions and now support
this initiative. I leave this position with ASA
being even stronger and more poised to respond to
rapid changes and thank you for the privilege and
the honor to work on your behalf.
God bless America and ASA.
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