American Society of Anesthesiologists (ASA) Looks to Maximize Digital Strategy; Names Brian Reilly, formerly of Crain Communications, Chief Digital Strategy Officer - American Society of Anesthesiologists (ASA)

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American Society of Anesthesiologists (ASA) Looks to Maximize Digital Strategy; Names Brian Reilly, formerly of Crain Communications, Chief Digital Strategy Officer

CHICAGO – The American Society of Anesthesiologists (ASA) today announced the selection of Brian Reilly, as chief digital strategy officer. Reilly will develop a comprehensive digital strategy focused on improving and incorporating digital tactics and technologies into the organization strategically to optimize and enhance the ASA member experience. 

As Chief Digital Strategy Officer, Reilly will be responsible for the overall development, implementation, evaluation and improvement of digital resources, products and services across ASA. He will oversee the performance of the ASA’s Digital Strategy Division, including the areas of: Education, Information Technology, and Publications and Digital Content. He will be responsible for the member digital engagement and transactional experiences. Ultimately he will be responsible for working with physician leaders and staff on the development and successful implementation of ASA’s digital roadmap. 

“It is clear for the future success of the Society, we need to evolve from taking a purely technology-based approach to our products and services to one of a comprehensive digital strategy,” said Paul Pomerantz, ASA CEO. “Throughout the business world, in both for-profit as well as non-profit entities, the need for dedicated transformational leadership has been recognized. For the majority of our members, their primary interface with ASA is digital so it’s incredibly important to have robust and convenient resources literally available at their fingertips.”

Reilly comes to ASA from Crain Communications where he served as chief digital officer. He was responsible for expanding Crain’s digital presence to 36 new markets with new customer relationship management platforms, websites and ad serving systems which substantially expanded Crain’s business opportunities. Prior to his six years with Crain, Brian was strategy director at where he led all the aspects of strategy work including, digital marketing, user experience, content strategy, social media, mobile marketing and digital business strategy for such clients as HP, CaseIH, Ecolab and Vonage. Brian holds an MBA from J. L. Kellogg Graduate School of Management, Northwestern University. Brian’s first day will be October 31, 2016.

Reilly was secured through the services of Vetted Solutions, a Washington, DC-based executive search firm specializing in association and nonprofit recruiting and consulting.

The American Society of Anesthesiologists
Founded in 1905, the American Society of Anesthesiologists (ASA) is an educational, research and scientific society with more than 52,000 members organized to raise and maintain the standards of the medical practice of anesthesiology. ASA is committed to ensuring physician anesthesiologists evaluate and supervise the medical care of patients before, during and after surgery to provide the highest quality and safest care every patient deserves. For more information on the field of anesthesiology, visit the American Society of Anesthesiologists online at To learn more about the role physician anesthesiologists play in ensuring patient safety, visit
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