Leadership Spokesperson Training Program for State Component Societies

Exciting New ASA Resource!

Speak with authority. Amplify your influence. Win over audiences.

Master the secrets of well-prepared speakers with ASA’s interactive Leadership Spokesperson Training Program (LSTP). Get better prepared and know how to motivate listeners. Build confidence, communicate effectively, and positively represent your organization and the specialty, whether you speak one-on-one, meet with lawmakers, complete an interview with a reporter or address a crowd.

Participants attend a Leadership Training sesssion with Theresa.

Practical tips and mock interviews will show how to weave a compelling story and deliver key messages in a variety of settings. Video-recorded exercises simulate lawmaker meetings and media interviews and provide feedback for improving your skills. Attendees will even receive a file of their recording for further review.

Throughout the program, you will learn to:

Participant sits in one-on-one training sesssion with Theresa.

Prepare for interviews with lawmakers, reporters, and C-suite execs
Anticipate questions from reporters, producers or policymakers
Provide positive responses to negative questions
Understand key messages related to the ASA Made for This Moment public and professional awareness campaign
Speak confidently to lawmakers, the media, and patients regarding key issues such as the No Surprises Act, Medicare payment, and patient-centered, physician-led care, among others.

What You Will Experience

In person - at location of your choosing
2-hour training with short presentation, but most time spent on video-recorded exercises simulating lawmaker meetings or interviews
Training for groups of up to 20 attendees
Provided by experienced ASA PR professionals and ASA’s partner agency, Public Communications, Inc.

ASA’s Leadership Spokesperson Training Program will empower your leaders to confidently excel in meetings with lawmakers or C-suite executives, and media interviews, as well as any individual, team, or large-group setting.

Available in 2-hour group sessions with a maximum of 20 attendees.

Pricing

State component societies receive a 10% discount

• First session $10,800 (non-discounted price $12,000)
• Each additional session of up to 20 participants $2,700 (non-discounted price $3,000)

Sign-up Your State Component Society Today

Contact the ASA Director of Public Relations to get started!